Grupo Prisa: La Comunidad (El País Online Newspaper)


  • To increase overall traffic by actively involving users in the online newspaper
  • To designing a participation area for the readers


  • Community strategy definition
  • Community customization: designing and adapting The Shaker to the defined strategy
  • Platform integration with Grupo Prisa backend systems
  • Community launch, systems support and maintenance

Results and achievements

  • Increment of traffic and reader participation in the newspaper content, leveraged by the creation of user blogs
  • New and better segmented advertising inventory
  • La Comunidad” allowed to become the internet leader in Spain July 2007