Grupo Prisa: La Comunidad (El País Online Newspaper)
Goals
- To increase overall traffic by actively involving users in the online newspaper
- To designing a participation area for the readers
Tasks
- Community strategy definition
- Community customization: designing and adapting The Shaker to the defined strategy
- Platform integration with Grupo Prisa backend systems
- Community launch, systems support and maintenance
Results and achievements
- Increment of traffic and reader participation in the newspaper content, leveraged by the creation of user blogs
- New and better segmented advertising inventory
- “La Comunidad” allowed ElPais.com to become the internet leader in Spain July 2007
